Business Technology Management

Industry research
Company research


Databases for business information
Database Description
ABI/INFORM Collection Combined search of ABI/INFORM Dateline, Global, and Trade & Industry. View Full Description
ABI/INFORM Trade & Industry Source for trade and industry news covering companies, products, executives, and trends. View Full Description
Accounting, Tax & Banking Collection Index and full-text collection on accounting and taxation. View Full Description
Banking Information Database Index and full-text collection for banking and financial industry information. View Full Description
Business Premium Collection Search tool for business and management publications. View Full Description
Business Source Complete Includes scholarly journals, books, case studies, marketing research and other business and economics material. View Full Description
Cabells Scholarly Analytics Contact and submission information for scholarly publishing in various business subjects. View Full Description
Canada's Information Resource Centre Several Canadian reference resources in one search interface. View Full Description
Canadian Business & Current Affairs Database Provides access to Canadian journals, magazines and news resources on all topics. View Full Description
Canadian Business & Current Affairs Database: Business Index for scholarly, professional and popular literature on Canadian business, finance and economics. View Full Description
Canadian Census Analyzer Census Profiles tables by census geography or by census year, plus Microdata Files and Postal Code Conversion Files. View Full Description
Canadian Newsstream Full text of many Canadian newspapers. View Full Description
CANSIM @ CHASS Canadian socio-economic statistical data. For advanced users. View Full Description
CANSIM @ Statistics Canada Canadian socio-economic statistical data. View Full Description
CARDonline Canadian advertising rates and data for media View Full Description
CBR: Canadian Business Resource Information on Canadian companies and corporations, including biographical sketches of senior executives. View Full Description
CFMRC/TSX Database Annual Update Toronto Stock Exchange historical data hosted on the U of T CHASS platform. View Full Description
Conference Board of Canada: E-LIBRARY Research reports on public policy, economics and management. View Full Description
CPA Canada Standards and Guidance Collection (CPACHB) Provides access to the CPA's Accounting Handbook and additional resources. View Full Description
CPI.Q Index for Canadian academic journals and popular magazines View Full Description
CRSP Databases: CRSP US Stock and CRSP Historical Indexes Security prices and other historical data for more than 20,000 companies from the New York Stock Exchange, AMEX and NASDAQ. View Full Description
Datastream An international historical financial database. View Full Description
EconLit Citations, with selected abstracts, of articles, books, book chapters, dissertations, reviews, conferences and working papers. View Full Description
EDGAR The US Security and Exchange Commission’s database of public company information View Full Description
emerald insight Collection of books and journals published by Emerald, chiefly for management and technology. View Full Description
Encyclopedia of Global Brands Origins, marketing, development and the future of well-known brands. View Full Description
Entrepreneurship Database Index and full text collection of resources, including video clips, business cases and publications, regarding the study and practice of entrepreneurship View Full Description
Europa World Contains political and economic information and selected data on countries and organizations worldwide. View Full Description
Factiva A full-text resource with news, business information and journal articles drawn from almost 9000 worldwide sources, including Globe and Mail, Toronto Star and the KW Record. View Full Description
Financial Performance Data Industry Canada's performance benchmark data for financial planning of start-up and established small and medium sized businesses. View Full Description
Financial Performance Indicators for Canadian Business NAICS key financial ratios in downloadable files organized by year, region and operating revenue. View Full Description
IBISWorld Industry market research reports. View Full Description
IIAC: Investment Industry Data Securities industry statistics and performance data, bond and money market trading data from the IIAC. View Full Description
Industry Canada Reports, statistics and other government publications on business and technology topics. View Full Description
Industry Norms & Key Business Ratios, 2011 edition (via CHASS) Contains industry norms, starting in 2000, with twice yearly updates (Spring & Fall). View Full Description
IntelliConnect Platform providing access to Canada Income Tax Guide, Dominion Tax Cases, and Tax Planning for Small Business. View Full Description
International Financial Statistics (IFS) Financial data about the member countries in the IMF available in tables or through queries. View Full Description
Investext (via Mergent Online) Full-text database of investment research reports. View Full Description
JSTOR Current and back issues of journals in arts and sciences. View Full Description
Key Business Ratios Industry benchmarking data for public and private companies. View Full Description
Market Research & American Business, 1935-1965 Market research reports and supporting documents regarding the American consumer boom of the mid-20th century. View Full Description
Market Share Reporter Presents comparative business statistics with an immediate overview of companies, products and services and cites original sources View Full Description
MarketLine: Advantage A collection of company, industry and country information, including over 200 countries and major industry sectors. View Full Description
Mergent Online Provides business and financial information on more than 10,000 public companies around the world. Includes Investext. View Full Description
NetAdvantage Standard and Poor's Industry Surveys and the Register of Corporations, Directors, and Executives. View Full Description
Nexis Uni Full-text documents for international news, business, legal research, and key people in the news. View Full Description
odesi Repository of socio-economic survey, census, and polling data from Statistics Canada, Ipsos Reid, Gallup, etc. View Full Description
Passport Euromonitor's market research data for countries and companies. View Full Description
PitchBook Company information data and analytical tools. View Full Description
Political Risk Yearbook Country reports with political and economic information. View Full Description
ProQuest Historical Annual Reports Full-text company reports. View Full Description
Regional Business News Index of regional business publications throughout the U.S. View Full Description
RMAU Online: Search Statement Studies Financial composite data for U.S. companies (and some non-U.S.). Also known as Annual Statement Studies. View Full Description
Scholars Portal Journals Several thousand full-text electronic journals; especially strong in sciences and social sciences. View Full Description
Scott's Directories Directory of Canadian companies with contact and basic business information. Please "LOG OUT" when you're finished. View Full Description
SEDAR Securities filed electronically with the Canadian Securities Administrators. View Full Description
ThomasNet Search directory by product or company for U.S. and Canadian information. View Full Description
Web of Science Core Collection Citation indexes for the arts & humanities, the social sciences, and the sciences. View Full Description
World Factbook Information on countries of the world prepared by the U.S. Central Intelligence Agency. View Full Description
WRCERG: Waterloo Region Collaborative Economic Research Group website Waterloo region economic data & analysis View Full Description
WRDS: Wharton Research Data Services Contains company finances as well as equity and fixed income data, and is intended for in-depth financial and accounting research. View Full Description

Industry information

Canada only:

Industry Canada
Includes industry profiles.
Associations Canada
This resource provides a listing of Canadian Associations. Associations may provide detailed information on their respective industry. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.

Canada, U.S. and international:

Provides Canadian, US and Chinese industry reports containing trends, statistics & analysis on market size, market share of major companies, industry growth rates, major market segments and key external forces affecting supply and demand within the industry. Enter industry keywords, NAICS code, or company names into the search box. You may browse by report collection by selecting the links listed under ‘Browse report listings’.
ABI/INFORM Trade & Industry
Contains Business Monitor International (BMI) Industry Reports and First Research Industry Reports. To access the BMI Industry Reports, click the "Browse" link at the top, then select the link for BMI Industry Reports under Industry and Market Research. You can start browsing either by industry or by location. To find country-specific industry forecasts, click the "+" sign next to business forecasts to expand options. These BMI quarterly reports contain either 5 or 10-year forecasts.
Marketline: Advantage
Provides industry reports and analysis including Porter's Five Forces analysis. Enter in keywords into the search box in the middle and select "Industry Profiles" from drop-down menu in the right box. Or click on Sectors at the top left corner and select a sector from the drop-down menu list.
S&P NetAdvantage
Comprises of detailed surveys of U.S. industries. To access, click on the "Markets" tab at the top of the screen and select your industry under the Industries subheading or click on "Industry Surveys" under the Market Research subheading.
Offers industry/market analysis and forecasting. Select an industry from drop-down "Industries" menu or enter keyword in search box.

Industrial classification codes

Many government websites, and some databases, organize business information using an industry classification system, with a specific code for each industry. You may find it helpful to look up the code for your industry as part of your research.

Note: If you are researching a very specific or very new industry, it may not be included in these industry classification systems.

The two most common industry classification systems are NAICS and SIC. Both are hierarchical, organized by broad industry categories, each divided into more specific industries.

NAICS (North American Industry Classification System)
Developed in 1997, by Canada, the United States and Mexico. Industry codes are from 2-6 digits long. Example: NAICS Canada 2012. Enter keywords into the search box or browse the classification structure to find the code of a particular industry.
SIC (Standard Industrial Classification)
An older industry classification system. NAICS was intended to replace SIC, however, some resources still use SIC codes to classify information.

Industry financials and ratios

Canada only:

D&B's Canadian Industry Norms & Key Business Ratios
Comprises of a set of business ratios, measured as relationships between companies' balance sheet and income statement categories, across industries as per Standard Industrial Classification (SIC) codes.
Financial Performance Indicators
Contains key financial ratios by industry groupings compiled from the North American Industry Classification System (NAICS 2007).

Canada, U.S. and International:

Captures industry averages and ratios. Click on the Companies/Markets tab on the top of the screen and then select Industry. Choose an industry.
E-Statement Studies
Contains composite financial data, including ratios, on major types of industries. Arranged by NAICS code, this work makes it possible to compare one company's performance relative to other companies in the same industry. Search for industries using either their name (or partial name) or by NAICS code.
Mergent (D&B) Key Business Ratios
Features 14 key business ratios for public and private companies in 800 lines of business in the U.S. and Canada. Search data by SIC and NAICS code, line of business, asset range and year. Input financial data and instantly compare any balance sheet with industry benchmarks.
S&P NetAdvantage
Key stats and ratios are included in industry profiles. To access, click on the "Markets" tab at the top of the screen and select your industry under the Industries subheading.
Offers valuation ratios that give industry and sector comparisons by company. Search and display your company then scroll down and click on "More from Reuters". A new page will open, click on "Financials".
Provides key industry financial ratios. Click on the "Investing" tab and select "Industries". Choose an industry from "Complete Industry List". Key ratios are found under "Industry Statistics".

Industry statistics

Canadian Industry Statistics
Presents and analyzes industry data on a number of economic indicators using the latest annual data sources from Statistics Canada. Enter a keyword or NAICS code into the search box.
Provides access to the data series from which many of the Statistics Canada publications are derived.
International Trade Administration
Provides trade statistics for the U.S. Of special note is the U.S. Industry Sector Data section under "Data & Analysis".
Statistics Canada
Contains thousands of tables and reports from all fields and provides fast access to a large range of the latest statistics available in Canada. Enter keywords into the search box. Filter by subject, geography or survey if applicable before running a search. To use a data table, click on the title and use "Add/Remove Data" tab to get customized data. Tutorial: How to use the data tables.

Industry/trade journals and newspapers

Trade journals and newspapers can be found in the following databases:

Industry associations

Associations Canada
This resource provides a listing of Canadian Associations. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.

Canadian trade resources

Canada's Gateways
Includes information on Canada’s three main Gateways and Trade Corridors, as well as Foreign Trade Zones
Canadian International Merchandise Trade Database (1988-)
Detailed trade data using the Harmonized System (HS) classification of goods (based on the 6-digit commodity level)
Canadian Trade Commissioner Service
Contains international trade market reports
Foreign Affairs and International Trade Canada
Provides useful Canadian trade facts
Trade Data Online
Generates customized reports on Canada and U.S. trade in goods with over 200 countries

Public Companies

Public companies issue securities which are traded on the open market (stock exchange or over-the-counter market). These companies must meet stringent reporting requirements set out by securities regulators, including the public disclosure of financial statements and reports discussing the state of the company.

Information on public companies is considerable and includes everything from company profiles, history, financial statements, recent developments, and corporate social responsibility.

Annual Reports and Regulatory Filings


Find annual reports for Canadian publicly-traded companies (from 1997+).

Watch the video tutorial: Finding Canadian Company Annual Reports.


Find annual reports for U.S. publicly-traded companies (from 1994+).

Mergent Online

Coverage includes company filings for over 10,000 publicly-traded companies worldwide. Enter the company name or ticker symbol in the search box > click ‘Go’ > once on the company profile page, select the ‘Reports’ tab.

Nexis Uni

Coverage includes US company filings. Select "company information" under "Guided Search" > Enter a company name > select "SEC fillings" under "..and show me".

ProQuest Historical Annual Reports

Coverage includes 800+ US companies. Filings available from the 1800’s +.

Company Overviews

Mergent Online

Enter company name or ticker symbol in the search box then click "Go".

Marketline: Advantage

Enter company name in the search box > select ‘Company Profiles’ from the drop-down menu.

Nexis Uni

Select "company information" under "Guided Search" > Enter a company name > select "company profile" under "..and show me".


Select the ‘Companies/Markets’ tab at the top of the screen and then select ‘Company’.


Contains global company profiles and SWOT analyses. Search for a company in the top-right search box.

Hoover’s Company Records (via ProQuest Entrepreneurship)

Select ‘Full text from ProQuest Entrepreneurship’ and then enter the company name into the search bar, or select ‘Browse by company’.

SWOT Analyses

Marketline: Advantage

Enter company name in the search box > select ‘Company Profiles’ from the drop-down menu > click ‘Search’ > Company SWOT analyses can be found within the company profile reports.


SWOT analyses for selected international companies are available in the Global Company Profile reports. Run company search > select ‘Filter Analysis’ and under ‘By Analysis’ select ‘Global Company Profile’ > SWOTs can be found within the reports.

Market Share Information

Market Share Reporter

Provides some information on the market share for Canadian companies, products and/or services but the main focus is U.S. and International. Search by company, product, industry keyword, or industry classification codes.


IBISWorld industry reports provide market share for companies and products and/or services within Canada, US and China. Market share information can be found under the sections ‘Major Companies’, ‘Competitive Landscape’, and ‘Products & Markets’.


Developed by Euromonitor International, Passport provides data on market share, brand shares, and retail shares of companies and products globally or by country/region. Market share data is generally included in the ‘Market Data’ section of industry reports or in the ‘Competitive Positioning’ section of the global company profiles.

Article Databases

Market Share information can also be found in trade articles. Conduct a search for market share information in the following article databases by using keywords, such as the company’s name with the phrase “market share” or “brand share”.

Business Source Complete

Business Premium Collection

Company Financials

Mergent Online

Contains ratio analysis and up to 15 years of financial statements for public companies worldwide. Data can be downloaded into Excel. Enter company name or ticker symbol in the search box then click ‘Go’ > select the ‘Company Financials’ Tab.

Watch the video tutorial: Company financials: Mergent Online.


Coverage includes a few years of financial statements, financial ratios, stock price activity, share ownership, and more. Select the ‘Companies/Markets’ tab at the top of the screen and then select ‘Company’. Enter company name in the search box under Get Company Snapshot, select the right company if more than one company are displayed. Click on "Financial Results" from the left column on Company Snapshot page.  

Nexis Uni

Contains ratio analysis and 3 years of financial statements for public companies worldwide. Select "Business" under "Discover topics" > click on "Find a company" under "Company Dossier" (top left) > Enter a company name > select ‘Financial Overview’ from the left column.

Hoover’s Company Records (via ProQuest Entrepreneurship)

Contains profiles, including financials, for over 40,000 public and private companies worldwide; financial information for private companies is generally limited. To access: select ‘Full text from ProQuest Entrepreneurship’ and then enter the company name into the search bar, or select ‘Browse by company’.

Hoover’s IPO Records (via ProQuest Entrepreneurship)

Contains information on companies that have filed an initial public offering (IPO) (1996-2014); such information includes IPO dates, pricing information, share information, underwriters, company exchange, business description, and contact details. To access: select ‘Full text from ProQuest Entrepreneurship’ and then enter the company name into the search bar, or browse specific issues according to date.

Analyst Reports

Investext (via Mergent Online)

A full-text database of investment research reports. It contains detailed data and analysis on publicly traded companies in a wide variety of industries. The information is contained in reports generated by analysts at research organizations worldwide. Information provided may include trends, sales and earnings forecasts, market share projections, and research and development expenditures. On Mergent click Investext tab, select criteria and click ">> submit" button to execute search.

Nexis Uni

Select "company information" under "Guided Search" > Enter a company name > select "Analyst Reports" under "..and show me".

Private Companies

Private companies do not issue shares that are publicly traded and are thus not mandated by securities regulators to report their financials and company information publicly. Therefore, information on private companies is limited. You may find a profile, contact information, names of senior executives, brief business description, date of incorporation, and sometimes broad annual sales/revenue estimates that are self-reported.

*When researching a private company, a great place to start is their website.

The following online resources may provide limited information on private companies:

Nexis Uni

Select "company information" under "Guided Search" > Enter a company name

Hoover’s Company Records (via ProQuest Entrepreneurship)

Select ‘Full text from ProQuest Entrepreneurship’ and then enter the company name into the search bar, or select ‘Browse by company’.

Scott’s Canadian Directories

Online directory of contact information and profiles for Canadian manufacturers, wholesalers, distributors, and business services. Select ‘Account Login’ > build a search with different variables including geographic, demographic, products, and other indicators.

Directories of Canadian Companies

Use directories of Canadian companies to find suppliers, research competitors, check a company's federal corporation status and more. Search or browse the directories. Consult with various directories by sector.


Directory of products and manufacturers in the U.S. and Canada. Search by product, company and brand and by state or province.

IQS Directory

Directory of products and manufacturers in the U.S. and Canada. Search by product/service category or company name. Provides associations as well as trade shows by each industry. Provides detailed content about the product/service.

Article Databases

Conduct a search for news, trade, or scholarly articles on the company in an article database. See the ‘Article Databases’ section of this guide.

Company Rankings

Canada only:

Report on Business, Top 1000 (Globe & Mail)

  • Located in the WLU Reference Shelves – 2nd Floor, call number HG4090 .R45
  • Ranks the 1000 largest publicly-traded companies in Canada; measured by assets and ranked according to their after-tax profits in their most recent fiscal year.

Financial Post Magazine, FP500: Canada’s largest corporations

  • Located in the WLU Reference Shelves – 2nd Floor, call number HG4090.A1 F5
  • Ranks Canada’s 500 largest corporations by revenue, assets, and profitability., Profit 500

  • Ranks the fastest growing companies in Canada, by five-year revenue growth.

U.S. and International:

Fortune, Fortune 500

  • U.S. companies are ranked by total revenues for their respective fiscal years.
  • Also available in print: WLU Reference Shelves - 2nd Floor, call number HG4057 .A258

Forbes, Forbes Global 2000

  • Annual ranking of the world’s largest public companies, based on a composite score from equally-weighted measures of revenue, profits, assets, and market value.

Fortune, Global 500

  • Annual ranking of the largest corporations in the world, by total revenues.

Inc., Inc. 5000

  • Ranks the top 5000 fastest-growing private companies in the U.S.

Article Databases

Articles (news, trade, or scholarly) are a great resource when conducting business research such as learning more about a company (public or private) or industry. Further, article databases bring not only online articles together, but other resources such as company profiles, SWOT analyses, industry reports, and other research reports into one search engine.

Use keywords in the following article databases to find relevant articles and other resources. For example, if you are searching for information on the strategic objectives of a particular company, search for the company’s name with keywords/phrases such as ‘strategy’ or ‘strategic direction’ or ‘strategic objective’.

Business Source Complete

Business Premium Collection


Canadian Business & Current Affairs Database

Scholars Portal Journals

Emerald Insight

Canadian Periodicals Index Quarterly (CPI.Q)

Additional data & statistics for business and finance

E-Statement Studies
Contains composite financial data, including ratios, on major types of industries.
Dun & Bradstreet Industry Norms & Ratios
Comprises of a set of business ratios
Financial Performance Indicators
Provides key financial ratios by industry groupings
OECD iLibrary
Statistical databases that offer statistics and data in a variety of subject areas
Large, comprehensive statistical database covering all countries of the world. Pulls together statistics from all the major UN sources.
World Bank: World Development Indicators
Development data from more than 200 countries
ILO statistics (LABORSTRA)
Access to data and metadata for over 200 countries or territories from LABORSTA, an International Labour Office database on labour statistics operated by the ILO Department of Statistics
IMF eLibrary
Includes Balance of Payments Statistics (BOPS), Direction of Trade Statistics (DOTS), International Financial Statistics (IFS), and Government Finance Statistics (GFS)